The Parking Lot Playbook w/ SmartLevel: Stop Guessing the Grade

Alexann Watson
•
September 22, 2026
•
45 min
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You’re out in the hot sun with a tape measure, laser, and legal pad. Sounds kind of like how people quoted jobs in 1999. 

But that's still how a lot of crews measure grade and floor elevation, and it leaves room for mistakes at every step: lasers can get bumped, math can be miscalculated, and the homeowner can't make sense of the numbers you’re putting in front of them. 

In this episode of The Parking Lot Playbook, Smart Level owner Mike East, who has 30 years of building levels behind him, explains why Smart Level beats out those other tools. It even stands up to a forklift running over it (he’s tried). 

Smart Level streams each measurement into your ArcSite drawing over Bluetooth, and one tap drops the point where you're standing. From there, you build a color-coded topographical map, a material takeoff, and a proposal, and you can get precious time back in your day. 

If you quote flooring, hardscape, pools, or foundation work and want to be the first bid, and the one every later bid gets measured against, this 30-minute session shows you how. 

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The Parking Lot Playbook: Smart Level x ArcSite

Speakers: Sanica Apte (ArcSite, host), Mike East (Smart Level), Alexann Watson (ArcSite)

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Sanica Apte:

[00:00:07] All righty. Well, hello, everyone, and welcome to the Parking Lot Playbook. This is a webinar series brought to you by ArcSite for contractors who are on the go. Our goal with this series is to help make technology work more easily and effectively for you. And I am joined here today by Mike East from Smart Level and Alexann Watson from ArcSite. Before we get into the meat of it, just a couple of quick housekeeping pieces. Number one, this is being recorded. So if you need to step away or want to refer back to the recording, you will have that link in your inbox shortly after this session. And then also there is a Q&A panel here on the right. So if you hear something that perks up your ears or that you want to know more about as we go through, please drop in your questions or thoughts or comments. It's always better when this is an interactive session. But without much further ado, then let's get into some introductions. Mike, let's start with you.

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Mike East:

All right, I'm Mike East. I'm the owner of Smart Level. I've been building these levels for 30 years. Actually, in July was my 30-year anniversary. It goes by really fast. The basic model was, of course, very simple 30 years ago. Electronics have increased exponentially over the last few decades. The first model was mainly used in manufactured housing. It had a plus or minus range of 30 inches, which is not very much. But typically in manufactured housing you're only looking for a differential of less than six inches. And also in the flooring industry, or whatever. That was fine.

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[00:01:30] The new Bluetooth model has a plus or minus range of 30 feet. So it's used in landscape, hardscape and things of that nature. I've got several different industries that Smart Level is used in. The Bluetooth model was introduced about eight years ago. I started working on it about four years before that. There's been a lot of R&D. I'm probably not — I'll probably never recoup all of my R&D in this. It's just — I sunk a lot of money and I still do. My app designer, when I hired him — he's a little bit younger than me. He said, Mike, he said, how long do you think this process will take? In other words, he's wanting to know how to schedule himself on down the road. I said — he's from Switzerland. Really cool guy. I said, I just plan on working with me till you die. I've got things on the drawing board right now that will be coming down a few years from now that are really cool. And the Smart Level is an industrial computer. So very much like your laptop as we come out with new innovations. If there's enough folks that need it, we turn it over to the engineering team and you just update your microchip in the Smart Level like you would update your computer. It's really cool. When I first started designing this, I told my hardware engineers I want the levels to last a decade. You know, I hate to get something and in two years you're timed out on it. I had a printer at one time, and it literally had a certain number of copies where it timed out and stopped working. It was — That infuriates me. I like to build things that I picture myself as a customer when I'm building something.

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[00:03:04] So I told my engineers, I want this to last a decade. They said, Mike, it's really not practical. I said, hey, guys, come as close to it as you can. And the current level that's in production, we've been in production for a little over eight years now, and we're going to go well over ten years on that. The folks that bought the first Smart Level eight years ago have got every innovation, everything that the one that rolled off the production line yesterday's got, all they have to do is just upgrade it.

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Sanica Apte:

Yes, absolutely. So, Mike, you have an absolute wealth of knowledge like you've been saying, you've been in business for 30 years. But let's rewind a little bit before the Smart Level existed. How are people measuring out on the job site? Paint that picture.

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Mike East:

they're still using some. very — well, I'd say primitive methods. A lot of guys I worked with — Is it okay? I guess it's okay to mention some of my customers here? I worked with David Allen. They're a major flooring contractor nationwide. and these guys were literally — they set a laser up, a rotating laser, in the middle of the room. Well, first off, every time you've got a stack of sheetrock or anything, everybody that's worked around construction knows there's always junk in the way. Every time you lose that clear line of sight, you've got to move your equipment and you're changing your benchmark. There's a lot of room for error in that. Plus, they're measuring — they're measuring their height with a tape measure. And as the floor goes down, the tape measure gets longer. So you have to reverse the math on that, which is simple but not simple if it's a hot day and you got people all around you, what have you, and then you're writing all these measurements down on a legal pad. It's kind of — it's really kind of chaotic.

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[00:04:30] So with the Smart Level, we've got the tubing, which I think we'll talk a little bit more on later, but you've got a digital readout. So anywhere that you set the initial — your zero point, you get zero at that point. And if you go down three inches the Smart Level says -3.2 inches or -3.5 inches, depending on how you have the scale set up. You can take the tubing and you can go around any obstructions. You can go in every room in a house with the same reference point, which you cannot do with a laser. With a laser you get if you've got 15 rooms, you've got 15 different reference points. And tying those all together, it's really tough. So there's a lot of advantages over using a construction altimeter over just a regular construction laser. Plus, it's a lot easier to see if you're working in areas where sun is coming in. That sun will outshine your laser beam, and you have to squint to see it. You know, the brighter the sun, the better you can see the Smart Level. So there's a lot of advantages with this.

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Sanica Apte:

Absolutely. I want to dig into that tubing technology because last time we talked, it was really interesting how you kind of landed on this solution. So can you walk me through the tubing technology? What makes that really innovative? And again, why that is sort of like the crux of Smart Level?

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Mike East:

It just makes it so easy to use anywhere. You can take that tubing over, around or behind an object, you get a valid reading. I could literally throw a Smart Level over the roof of a house and in the backyard. I can tell how high or low I was compared to my zero point in the front yard.

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[00:06:03] It just makes everything so simple I had — in the hardscape industry, I had a gentleman, running with his daughter. He had a 10-year- old daughter. She was in the pool leveling the base of the pool out with the Smart Level, and he was in the excavator doing the excavation. So, you know, basically a 10-year-old can use it. It's very simple. Now, also, I have a lot of folks say, yeah, but you've got tubing that's going to get damaged. and some of the competition has tubing that's very sensitive. I've got videos of skid steers running over Smart Level's tubing. It's an industrial-grade polyurethane tubing. It's very tough. I was up in Quebec last year about this time, in a factory. and they were working in a slightly different niche from the flooring. that we're in here. But they were doing flooring in a factory, and there was a French- Canadian up there. Could barely speak English. Heck of a nice guy. Big burly guy. Looked like he should be a wrestler. He was just convinced that the tubing was going to be damaged. I said, what's the worst thing that can happen? He said, somebody's going to run over it with a solid rubber tire forklift. I said, okay. Have you got one of those handy? He said, yeah. I said, well, let's go out and give it a shot. So we rolled Smart Level out. He ran back and forth over it two or three times trying to tear it up. And he couldn't and he couldn't. It blew him away. He was — he was just fascinated with that.

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Sanica Apte:

That's amazing. And I want to shift gears now and talk a little bit about those sort of time- saving and, like, ease of use experiences on the job site, because like you're saying, you're not having to worry about if it's too bright outside, you're not having to worry about obstacles in your way, and you're not having to literally write down stuff on a legal pad.

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[00:07:36] Have you heard from your customers about how this has saved them time and helped them quote their jobs more accurately as well?

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Mike East:

Oh, absolutely. I've been working on this solution with different industries Actually, I've been working with with the crew here at ArcSite for about four years to bring this together. I saw, of course, you know, it's my business and I'm seeing everything from the inside. And I saw the advantages to this a long time ago and some of the first conferences that we've worked, the guys are all over it. I mean, they say, oh, my God, this is what I've been waiting on. For one thing, you eliminate so many, so many possibilities for error. If you're first off, if you're writing all your readings down on a legal pad and you're measuring it with a tape measure, you've got to do the math in your head. If your tape measure's an inch longer, your floor is going down an inch. That's backwards. That's easy to get screwed up at the end of the day, when you're tired and frustrated and want to be home. You just — with the ArcSite, we'll show this later — You just drop the reading directly into wherever you're standing. One of my customers was actually mapping an area with it, and about halfway through the process, he stopped and erased all his readings and started again. I said, dude, what happened? He said, well, I found a higher high place. I said, okay, you need to explain that to me. He says, well, the GCs and most of the people I deal with, they don't want to see my zero in the middle of my readings. In other words, they don't want a zero in the middle of the building. And this side of the building is an inch and a half higher. This side of the building is an inch and 3/8 lower. What does that mean to them?

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[00:09:00] You know, it's once again, it's confusing. So he said, I found another high spot that was higher than where I thought I was. So I raised everything and I'm going to make that my zero point. I said, man, that's — that's one of the easiest things I can change in Smart Level there. And I know ArcSite does this also. So once you gather all of your readings, you have the option to make the top point zero or the bottom point zero and automatically recalculate everything in between. And that although that sounds like it is a very simple function, it's a huge time savings right there. Plus with — Yeah, and with ArcSite. Really cool. You can plot all of your readings and you can create a topographical map. Now, like I say, numbers on a sheet of paper don't mean a lot to customers and homeowners unless they're a mathematician or, you know, an engineer, or something like that. It's just jargon to them. They got a bunch of numbers scattered around. You color code that floor where you can see a high point is a lighter color, and dark points are low points, or darker, or even better, if it's dangerously low, you make it red. They see it like that. I mean, it's just — it's crazy how much better. this transfers the information in an understandable fashion to the customer. And of course, you're using this state- of-the-art equipment. Can you imagine you're mapping the house like this and you're giving topos, and your competition is doing it with a legal pad and scratching it out on a legal pad and trying to tell you what's going on. I mean, who looks like the pro in that in that situation?

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[00:10:31] It's pretty much a no-brainer. Actually, that brings me to my next question

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Sanica Apte:

pretty perfectly. Alexann, can you actually give us a quick overview about how Smart Level and ArcSite work together?

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Alexann Watson:

Yeah, absolutely. And what you'll need for this to work is the Draw Pro tier and higher. So you open up where you set your points, you'll connect the Smart Level. And the cool thing about the Smart Level integration is that it actually updates dynamically. So as you're moving, those numbers are changing. And once you're happy with, you know, the spot that you are in that room or in that yard, you just hit that green checkmark there and it'll enter that point wherever you are on the map. This could be used as a satellite image or a drawing in this scenario. And what you can even do, and like Mike was saying, is access ArcSite's new topographical feature to have it color coded for customers. You know, I think we can all agree that visuals are some of the most powerful sales tools that we have, especially in any kind of contracting industry, because most people don't understand what they're looking at. But if you can color code it, show them the points on the site, whether it's their house, whether it's their backyard. Not only does it help them understand more and have more confidence and trust in you, but they're going to obviously be able to visualize what this project is going to look like better and the better people understand, like I said, the more that they trust you at the end of the day and you're more likely to win that job for folks.

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Sanica Apte:

Absolutely. And on that note, can you kind of talk through that sort of ArcSite workflow? Because we do a lot more than drawings. We also do material lists, We do takeoffs, we take payments on site, really allowing you to show up in a really professional, quick manner and also saving you time on the job site, right?

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[00:12:04] Because if you're able to give them that proposal right then and there, you're probably more likely to close that job rather than your competitor who's going to go home to the office and give the proposal back to the customer a couple days later?

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Alexann Watson:

Yeah. One of the strongest, strongest alignments that we have with Smart Level is speed. And being able to produce proposals quickly, take signatures quickly, take payments quickly. And if you're armed with a Smart Level and ArcSite, you're going to be ready to go and closing that deal in the driveway. So once you have all that data entered into your drawing, into ArcSite, you know, like you said, you're able to produce a material takeoff. You're able to produce a professional looking proposal immediately. You have the template ready and you just upload it. You can send it right to the customer. You can take signatures on site. You can take payments on site. It's really amazing. Everything you can do and how quickly you can do it as opposed to the previous way. With, you know, Smart Level, Mike and I were just talking about, you know, the old way is a tape measure, a laser and a legal pad. Well, in the old way, for folks who don't have ArcSite, is the same thing: sketching it out on a piece of paper. So this makes it more accurate, quicker and more professional all in one.

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Sanica Apte:

Absolutely. And, Mike, I'm sure you've heard sort of similar anecdotes from your customers that they're able to get those accurate readings with the ArcSite integration. They're able to present more professionally. And really that has really kind of, you know, multiplier effects for your business. You can close more jobs, you can grow your business. What have you heard on that?

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Mike East:

Yes.

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[00:13:30] Well, you become — if you're the first one out, and if you answer your phones promptly and you're the first contractor that comes out and you give them a quote before you leave, you're the litmus test. You're the one they're going to compare everybody else to. And if you've done it in such a professional fashion that they really can't second-guess your data, or the other people that came along can't second-guess your data. You know, recently I was talking with one of my manufacturers, and it's the same thing with the contractors. Since the pandemic, so many of our products changed cost so quickly. It's very difficult to keep up with, and it will break you if you're not on top of it. With ArcSite, you have an active list of products there. And you know what today's cost is on those So you don't have to quote the price and then go home and look in the mail and you've got an invoice and oh man, these things doubled. I've got to go back and up my price, which is going to tick everybody off, or you're going to have to eat that. So with ArcSite, you know what your cost is going to be. So you can accurately quote the best price for your customer without mistake. Measuring with the Smart Level. Once again, you've eliminated so many places that you can make mistakes. You go home. If you've written this down on a legal pad and transferred it two or three times, and then you're looking here and you're thinking, oh, that bedroom's not six inches lower than the living room. But these numbers show that it is.

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[00:15:00] Well, for one thing, you're going to have to go back out there. And also, if you've quoted on that, you've misquoted terribly. So anytime you can create an SOP. I used to work for Lockheed, and God, we had SOPs. We almost had an SOP for going to the bathroom. I mean, we had them for everything, but they worked. that's the reason they're in place. If you've got a system that works repetitively over and over and it's not altered, you know, what you're doing as a company that's got hundreds of employees. They're doing everything exactly the same. So you can streamline that process. You can see whether they're doing it efficiently or not. You know, if you've got six people and you've got six different ways that data is coming into you the job bid and what have you, you've got a nightmare there. Plus it's difficult to upgrade. So streamlining this — get everything in a procedure that works, a repetitive procedure that works. I hear this in businesses. I was with a ponder recently where they built amazing water features, and one of the main keys to his success is streamlining the process and making the process the same for everyone. Where it's repetitive, you don't — There's no sense in reinventing the wheel every time. You can use that brain power to make a — a feature that nobody else compares to. You know, you've only got so many hours and so many minutes in a day. And so, you know, at the end of the day, your brain is exhausted, typically. By 2:00, I'm doing what I call my grunt work because I'm fried. You know, I take a nap at 2:00, I take a nap and try to reset, which is huge if I can do that.

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[00:16:30] So anytime you can streamline the process like you do with ArcSite and with the Smart Level combination, you've eliminated things where it's just click, click, click. It's just like walking. You're not thinking about walking. You're thinking about what you're going to be doing after you finish the walk. That's what these processes do with ArcSite and with Smart Level. They put you into a rhythm that's smooth and efficient and it doesn't change. It stays the same. And you get so much further down the road at the end of the day. Now I'm going to shift gears a tiny bit and go through some of the Q&A questions that we've gotten in.

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Sanica Apte:

Again, for the folks watching, if you have any questions for Mike or for Alexann, please feel free to drop them here in the chat. We will be more than happy to answer them, but we've got a couple here that have already come in. Mike, this one's for you. Does this replace a laser level or a transit level?

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Mike East:

Absolutely. And I've touched on that briefly before with a laser and transit. I mean, I never say throw a laser or a transit away. There's there's uses for those pieces of equipment. Everything's got a niche that it works in. But if you've got a laser and you're having to move that laser in every room, you've got a different reference point. Like I said, for every single room, it's difficult to tie those together. It's an antiquated system of writing anything down anymore. I mean, what you've done with the AR on mapping is absolutely phenomenal. I started out with AR a little bit with a Smart Level. We've got a small version that will actually map via AR. Nothing compared to what you do, because I didn't want to put the engineering into it. You at ArcSite put some major engineering in it. and I knew it was coming to what you guys had done, And I'm so glad to see that once again, it's eliminated room for error.

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[00:18:07] And you've got so many places with a laser to screw up. You know, for one thing, just bumping a laser, somebody walks by, just bumps your laser, and it's out of tilt now, and everything that you've done — I had a house, one of my customers. This is one of those rabbit holes I'm going to go down, so stop me if you need to. I told the guys I, I go way down deep sometimes. Smart Level's been used in home inspection for years. I had a home inspector in Houston call me. He said, Mike, he said, I've got something here I don't understand. He said he put his zero point at the doorway, which is what the home inspectors down there typically do. He said this house is eight inches out of level from the front door to the back door. He said, I want to verify. He said, this is going to be a mess. He said, there's going to be a lawsuit. He said, I want to verify that I'm using your equipment correctly. It's super easy to verify with Smart Level. You know, your lasers have got to be recalibrated. They've got to go back to the factory and be recalibrated. With Smart Level, all you have to do is just zero it, raise it to a known height. If it's reading that known height, you're good. You can double check the calibration on Smart Level on every job. So I walked him through a couple of simple things. Evidently, what they had done this was a slab house. Whoever set the laser set the laser up on a tilt. So everything was tilted, but it was tilted at exactly the same angle. So it looked like it was straight. It was just tilted. This was a lock-and-key job. This was the final inspection on this house before the the owners were supposed to move in, and they had found out that it was almost eight inches out of level from one end to the other.

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[00:19:32] It was a huge lawsuit. They ended up I don't know why they did this. Looked like they could have sold it cheaper. They bulldozed that house to the ground. Yes. Now that's some of the things that you can get into with lasers. I see — I see jobs outside all the time where lasers are set up and they're not level, but they're — They're not level horizontally, but they're straight. The entire job is at a level at a certain percentage. Most of the time it doesn't matter. Sometimes it does with water flow. Yeah. A lot of people make a lot of mistakes. They think their lasers are perfect and nothing is perfect. Any tool that you've got is only as good as the user. You know, some people can build a mansion with a hammer. Some people can't drive a nail. So you've got to eliminate all of that as best you can. One of my friends — multimillionaire, runs two or three factories. I've worked with him for a while, Super cool guy. In his spare time, he does construction. He had bricked his house with a laser that he had for about a decade, and he was testing my Smart Level to see, just to see how accurate the Smart Level was. And he said, Mike, he said, He said, you got a problem here, man. He said, we're off almost a brick from one side to the other. And I checked it and it was showing that with my level, it was an 80-foot run on the front of the house, and it was showing whatever a brick is, 2.5 inches or whatever difference. I said, Scott, how long has it been since you checked that laser? He said, or had it recalibrated? He said, what do you mean, me recalibrated? I said, you got to send these things in every year or two and have them recalibrated at the factory. I said — he had a big warehouse. I said, let's set this up in the warehouse where we can see the beam on the wall.

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[00:21:02] We set it up on one side, spun it, went to the other side, which was about 50 feet, and compared our marks, and it was off this far. He had bricked his entire house with that level. And he will see that till the day he dies. Nobody else will because it's — it's in a straight line. It's just not a level straight line. So huge advantages in using altimeters, because that altimeter doesn't know whether you're 100 feet apart or whether you're side by side. It works off fluid pressure, and nobody has ever seen a pond out of level.

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Sanica Apte:

Beautifully said. I think that illustrates right then and there, the kind of business case here for Smart Level as well as with ArcSite. It's really about getting accuracy. When you're out there on the job site and being able to trust what your measurements are reading back to you And convey that message to your client.

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Mike East:

Exactly, exactly.

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Sanica Apte:

The next question I have for you, Mike, is do I need a subscription to Smart Level?

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Mike East:

No, I hate these subscriptions. You get subscriptions to everything, you try to cancel them and you can't cancel them. I mean, eventually in the Smart Level app, there may be something because we're getting a lot of R&D tied up in the Smart Level app right now. But with ArcSite, you don't even use our app. You're using ArcSite's. So with Smart Level, you get the you get the Smart Level itself. It comes with a monopod. It comes with a carrying case and currently the Smart Level app, which your customers aren't going to be using, is free. There's no monthly fee, no hidden fees or anything like that. It's one price. You bought it, you got it.

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Sanica Apte:

Amazing.

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[00:22:30] That brings me to my next one, which is which model of Smart Level do I need?

Mike East:

Okay, we have two models. One is accurate to 1/16 of an inch. One is accurate to 1/32 of an inch. Now, 1/32 of an inch — You're splitting hairs. I mean, you can get anything under that reading and it's going to see 1/32 of an inch. Typically, what I designed — actually, I designed the 1/32- inch for the flooring industry because it's not only is it slightly more accurate, it's slightly more stable over time. Any piece of electronic equipment you set up, even your laser set up, will drift and vary a little bit at the end of the day with temperatures and what have you like that. So the 1/32 — So for — for anyone to really tell the difference between a 1/32 and the 1/16 model, they would almost have to set it up and use lab conditions to tell. Typically the determining factor is do you want the best tool in the toolbox? There's $200 difference in them. I have folks that just say, give me the best. They don't even care what the what the specs are on it. It's 200 bucks. What do I care? You know, I have other folks that are pinching pennies, or 200 bucks means a little bit more to them. If 200 bucks — you know, if that 200 bucks could be spent better on another tool that you need and you can't afford, get the 1/16 model. I don't think you're ever going to notice a significant difference in it. If you're like me, I want the — I want the best hammer. I want the best belt. You know, 200 bucks buy the top of the line, get the best one and go on with it.

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Sanica Apte:

Amazing. And the last one for you here, Mike, is what devices do I need to use Smart Level?

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Mike East:

[00:24:03] Well, with the Smart Level itself, all you need is the Smart Level. Now, the Smart Level — When I designed this, I knew I was going to be looking. I'm one of these guys that lies awake at 3:00 in the morning staring at the ceiling thinking about stuff, which is why I cautioned you about — don't let me go down a rabbit hole, because my mind does that to me all the time. It's done that to me ever since I was a kid. The Smart Level has a magnet on the back. So you — and we have a little steel plate that's a 1/4-20 thread. And some of the folks will like to turn the monopod upside down and put the Smart Level directly on the floor. Now, if you want to do that, we use what we call a floor adapter plate. It's a square plate about two inches by five inches. And it allows you to turn the monopod, like I say, turn it upside down. The Smart Level is actually sitting on the floor completely hands free. If you're using that, it's a $25 option. I have folks that have hooked it up to camera monopods and tripods. All of my little adapter plates will adapt to any standard camera, monopod or tripod or what have you so you can use it. I got folks using these things in some of the craziest applications. It's really cool. I had a guy level up wings on an ultralight with it. He said, my plane's off. I said, Gary, it might be built that way intentionally. I would leave it alone. He said no. He said, I want everything perfect. So he he put it on a fairly flat piece of ground and, and for some reason the, the, the front wings and the tail were just slightly different. And he wanted it to be — I'm guessing that plane was probably designed that way, but he changed it anyway. I've got people putting gutters up and all kinds of things like that, but I've got a lot of folks that will build a — I've got one gentleman in the pool industry, and he wanted a larger surface area.

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[00:25:40] He didn't want the small because the, you know, the Smart Level was, like, I don't know, about five by 3.5 inches. He wanted a larger base. This is your magnet right here, by the way. So he just got a steel plate and cut it larger so that he could — he could — it gave him a more accurate idea of what his surface area actually was, because with a smaller area, you may have a dip here and a hill over here and what have you. And so he's averaging that out with a larger plate. So there's all kinds of little innovations and things like that. But these are, these are freebies that you do yourself in your shop, whatever.

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Sanica Apte:

Absolutely. So many options to get exactly what you need out of it. Alexann, I've got a couple questions here for the ArcSite side of things here. First one being is does the data flow from Smart Level right into ArcSite?

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Alexann Watson:

Yes, it does. Yeah. As you guys saw in that video, once you have that Bluetooth connected, it is automatically updating dynamically within your ArcSite drawing. So as you're walking it's updating. And once you get to the point where you want to be, you just hit that green checkmark and it logs it for you right there in the drawing.

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Sanica Apte:

Beautiful. Next one is what ArcSite plan do I need?

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Alexann Watson:

You need the Draw Pro tier or higher. And that starts at about $30 a month.

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Sanica Apte:

Awesome. And then next one is does the Smart Level and ArcSite integration work with the new topographic drawings feature?

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Alexann Watson:

Yes, it sure does. As I was saying earlier, you know, visuals are some of the strongest sales tools that we have.

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[00:27:02] So when you're able to show that map to your customers, you know those sales are going to be that much stickier for you.

Sanica Apte:

Beautiful. And then lastly, are there any offers that people should know about?

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Alexann Watson:

Yeah. Run on over to ArcSite.com. You can book a demo. I believe there's a phone number you can call as well. Just hit the contact us button and you'll get going.

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Mike East:

Also, I'd like to kick in: we also have a 10% discount with a purchase of Smart Level for you ArcSite folks. And the code on that is ARCSITE10. So easy peasy to remember. If you have any trouble with it, just call the 800 number, go to the website or shoot me an email. We'll get you in. But that code's been working very well.

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Sanica Apte:

Amazing. And we're almost at the top of our hour here. So Mike, you were right on to what I was going to say next, which is where can people get in touch if they want to get in touch with either of you? Mike, what's the website and where should they get in touch?

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Mike East:

The easiest thing to do is go to the website. It's SmartLevel.us. Now, that dot-US throws some folks off. They're looking for a .com and what have you, but it's just SmartLevel.us and our 800 number. All the contact info is there. People communicate with me 50 different ways. Now you know I've been in business for a long time. At one time you pick up the phone and you call somebody no more. I've got social media accounts. All of these things. Click on them. There's a lot of valuable information in our Instagram account. If you really want to get to me quickly, text me or send me an email. Those get top priority. Social media is kind of second nature, but on the weekend, use social media. If I'm not doing anything, I'll respond to you. It surprises people all the time. They send me — I've got folks in Australia that send me things that come in at 3:00 in the morning.

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[00:28:32] Hey, if I'm awake at the fridge, I'll answer you. I don't care.

Sanica Apte:

It's so rare these days that we can actually get a hold of you. So we love it. It's all the more reason to get yourself a Smart Level, if just for the customer service and being able to talk to Mike. And then Alexann, how can people get in touch with ArcSite if they need to?

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Alexann Watson:

Yeah. Run on over to ArcSite.com. You can book a demo. I believe there's a phone number you can call as well. Just hit the contact us button and you'll get going.

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Sanica Apte:

Amazing. Well, thank you both so much for your time. This has been super valuable. If there are any other questions that the folks watching here have, please feel free to get in touch. We'll be more than happy to help, but hopefully you've had a little bit of an enlightenment of what Smart Level and ArcSite can do for you and your business. Again, if you have any questions, please feel free to get in touch. But that's our time today and we'll see you on the next one. Thanks, everybody.

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