ArcSite On the Job podcast: Bill Crawford

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ArcSite On the Job podcast featuring Bill Crawford of Rainmaker For Contractors.

Podcast Intro

In this episode, Bill from Rain Makers for Contractors shares practical marketing advice for foundation repair and waterproofing contractors. With 15+ years of experience, he explains why generating leads is just the beginning—consistent follow-up and smart systems are key to closing more jobs.

Marketing

Bill talks about how many contractors try to juggle everything themselves and why working with a niche marketing agency can ease that burden. He emphasizes the importance of a website that converts—not just looks good—with clear calls to action, mobile-friendly design, real team photos, and strong reviews.

Driving Leads

The conversation covers how to make customer reviews part of your company culture and why they’re essential for building trust, boosting SEO, and driving leads. Bill also dives into managing Google My Business properly, debunking myths, and shares realistic insights on paid ads—cautioning against costly Google Ads without a clear strategy and suggesting Facebook or Yelp as alternatives.

For content marketing, he recommends using video testimonials to showcase real results without overwhelming your team. Finally, he introduces marketing automation tools like HubSpot, Keap, and ActiveCampaign as helpful (but not plug-and-play) solutions for improving follow-ups and customer communication.

His overall message: start small, take action, and improve over time. Waiting for perfection only slows growth.

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