[00:00]
Our process without ArcSite would be on paper and pen still and I would not like my life. Can't say that. [Laughter] Producer: Yeah, probably rephrase that a little bit. My name is Jared Meyer, president of Accent Fence. We're based in Atlanta, Georgia. We are a residential and commercial fence company. We specialize on your everyday fence. We'd like to get out there and grip it and rip it, and install some pretty good looking fence. Customer: “I’m looking for something that is about kind of a similar height, like around six feet and, wanted to just look at a few options. That are a little bit more aesthetical pleasing than the chain link, but, still would like to keep some visibility. We like to be able to see, the green space and the neighbors are friendly. Just a little like open air circulation. We tried out pretty much every estimating software period, but I fell in love with ArcSite. So we stuck with it and grew and grew and grew. And I tell you, it's proved wonders for our bottom line and top line. ArcSite solved the human error of pricing. It allowed us to take our pricing strategies and implement it for salesmen so they could have on site estimating and allow them for no errors, so they didn't have to come back and ask for more questions. We can do everything remote and allowing for higher success and higher efficiencies
[01:34]
to allow for customer success. So ArcSite has allowed us to adapt and grow so I can be on the other side of town and look at a project and look at a quote and see how the difference is. Or I have a salesman in the field that needs a custom priced, product that I can automatically put a product in, in a bundle and get them accurate pricing for the customer on site, allowing us to have more efficiency, more speed, and be, right in front of the customer, getting that sale closed even quicker and faster with better, relations to the customer. With Accent Fence, I mean, I've been here for seven months now, and I was working at another outside sales job for four years, and we would literally have to type it in our system and then print it off in the car and then hand it to the homeowner. Oh, wow. And versus now, I'll present it on my iPad, send it to their email. And that way they don't accidentally throw that piece of paper in the trash. I would say arguably, like every single job has that impact on it. We have seen the success rate and the revenue grow about 50%. we've seen the close ratio go up about 20%. With ArcSite, and two sales guys, I can do more than four sales guys and paper and pen than any other company in the country.
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About Accent Fence
• Industry: Fencing
• ArcSite customer since: May 2022
• Location: Atlanta, GA
• Headcount: ~50 employees
• Their Story: Accent Fence is a trusted fencing contractor committed to enhancing properties with quality craftsmanship and reliable service. With years of experience in the industry, they specialize in custom fence installations designed to meet each customer's unique requirements. Their dedicated team takes pride in delivering durable, attractive fencing solutions while maintaining the highest standards of professionalism and customer satisfaction.
The Impact
- 50% revenue growth in profit since implementing ArcSite
- 20% increase in close ratios since implementing ArcSite
- "With two sales guys [and ArcSite], I can do more than four sales guys on paper and pen than any other company in the country," says Jared
- ArcSite eliminates manual calculation mistakes that erode margins
- Customers receive quotes on-site and can approve immediately
The Overview
A fence isn't just about marking your property line or keeping your dog in the yard. It's about creating a space that feels safe, private, and beautiful. It’s creating a space where your kids can play freely. A place where your family can be outside and have meaningful time together.
For Accent Fence, understanding what customers truly want is at the heart of their business. Bought by Gary and Jared Meyer in 2021, the company specializes in residential and commercial fencing across the Atlanta area, with a reputation for exceptional customer service and top-tier quality.
As a growing fence company in a crowded market, Accent Fence needed more than good installers and fair prices. They needed a sales process that could keep pace with customer expectations, eliminate pricing errors, and close deals on the first visit.
The Challenge
Even with experienced salespeople in the field, Accent Fence's paper-and-pen process was creating friction that cost them time, money, and deals.
In the old workflow, sales reps measured properties by hand and sketched fence layouts on paper. Then, reps typed estimates into a system back in their car, printed quotes, and handed them to homeowners. This led to pricing errors due to manual calculations and inconsistent product configurations. Customers received paper quotes that often got lost. Overall, the team couldn't provide real-time support when reps needed custom pricing for unique projects
The consequences were clear:
- Human error in pricing led to inconsistent quotes and margin erosion
- Slower close rates because customers had to wait for follow-up or lost their quotes entirely
- Lower efficiency meant more sales reps were needed to hit revenue targets
- No visibility for leadership into what was being quoted in the field
As Jared puts it, "If our process was still on paper and pen, I would not like my life. I can't say that enough…ArcSite solved the human error of pricing. It allowed us to take our pricing strategies and implement them for salesmen so they could have on-site estimating with no errors."
Sales rep Tyler Watson added, "At my previous job, we'd literally have to type quotes into our system and print them off in the car, then hand them to the homeowner.”
The Solution
Accent Fence tested "pretty much every fencing software out there," said Jared. But in the end, ArcSite stood out. The platform allowed Accent Fence to digitize its entire pricing strategy, eliminate manual errors, and empower sales reps to quote accurately on-site, all from a tablet.
What changed:
ArcSite allowed Accent Fence to build its pricing logic directly into the platform. Sales reps could configure fences, gates, and custom products in the field, and ArcSite calculated accurate pricing instantly without manual math or guesswork.
When a sales rep encountered a unique project requiring custom pricing, Jared could remotely create product bundles and push updated pricing to the rep's tablet in real-time. "I can be on the other side of town and look at a project, create a custom bundle, and get them accurate pricing for the customer on-site," Jared explains. "It allows us to close the sale quicker and faster with better relations to the customer."
Instead of handing customers paper quotes that could be misplaced, reps now present polished, branded proposals on their iPads and send them directly to the customer's email.
The Results
By moving from paper-and-pen to ArcSite's digital workflow, Accent Fence transformed its sales efficiency and bottom line. Sales reps show up looking professional, quote with confidence, and close deals before leaving the property. Leadership has visibility and control over pricing across the entire team. And customers get clear, accurate proposals they can trust. In a competitive fencing market, those advantages add up to more revenue, higher close rates, and a leaner, more efficient team.
