You’ve made the choice to pursue a relationship with an outside agency. Fantastic! But how do you evaluate your options to make the best decision for your contractor business?
Overall, it’s important to make sure you’re comfortable with your choice, and that your money will be well spent. Hiring an agency is most definitely an investment in your business’s future, so it’s crucial to get it right.
Download this evaluation checklist to help you ask the relevant questions. Don’t skip the ones about culture and communication - those can be the most important factors in whether or not you have a productive relationship with the agency.
After you’ve filled out the checklist (one per agency, and we recommend you speak with at least three agencies), compare them side-by-side to see who stacks up and who’s left in the dirt.
A note about cost
According to Northwest Media Collective, a typical marketing agency charges around $2500 for 16 to 20 hours of work per month. That number will fluctuate based on the size of the market in your area.
Next, we’ll talk about negotiating with agencies.