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Should Contractors Offer Financing in 2022?
Consumer financing is the competitive edge you need to win more (and bigger jobs), helping your customers get the work they want as easily as possible while you get paid when the job is done. Businesses can now offer consumer financing as part of an easy and seamless payment experience through ArcSite.
Why contractors should care about financing
Financing gives residential contractors the advantage they need to win jobs and prevent "sticker shock" when presenting estimates to customers. Customers are more likely to say "yes" when given the option to break up the cost into easy monthly payments.
With financing appearing directly on the estimates you send through ArcSite, there’s no need to juggle multiple apps. It’s all in one place and reflects a buying experience customers have come to expect.
Today, just as your customers would expect the option to finance the purchase of a couch or car, they expect the same when paying for a product or service for their home.
Win competitive jobs with financing options
By offering financing options, contractors can win more competitive jobs and secure first-time customers without having to offer steep discounts. Instead of offering your customers discounts of 10% or more, offer them financing instead. The cost to you is much less, and it does more to fit purchases into your customers’ budgets than a discount.
Financing helps preserve your profit margins while giving customers the flexibility they want.
Overcoming "sticker shock"
Let's say a customer's home requires significant foundation repair. These repairs are necessary for the safety of the home, but also quite expensive. Foundation repair companies know that these jobs can range from a few thousand dollars to over $10,000.
A homeowner may not always be able to afford a big-ticket repair when they need it. This is where financing helps customers overcome "sticker shock." They pay over time but get the work they need done now.
That $10,000 repair is a lot easier for the customer to approve when they can pay $300/mo instead of in full upfront (assuming the customer is approved for a $10,000 loan with an 8.9% APR paid over 36 months).
Financing in ArcSite
How does financing work?
ArcSite is now partnered with Wisetack, a financing solution for contracting businesses. Wisetack enables ArcSite contractors to offer their customers financing options (i.e. short-term loans) at affordable rates when paying for the estimates created through ArcSite.
Who should offer financing options?
Consumer financing is an ideal solution for contractors who:
- Generate estimates through ArcSite between $500 and $25,000 on jobs completed within 60 days of the estimate send date
- Are in verticals with big-ticket, one-off work
Wisetack + ArcSite
Financing options are built directly into ArcSite’s payments workflow and appear on estimates, so you don’t need to juggle between apps or open separate browsers.
Wisetack offers affordable rates, as low as 0% APR for 3 months. You can estimate your customer’s monthly payment amount with Wisetack’s payment calculator.
Help your customers get the work they want as easily as possible. Financing through Wisetack requires no paperwork, and customers can review their options without impacting their credit score. They will be given up to 6 options to choose from (depending on the dollar amount that they apply for) and can pick the payment plan that works best with their budget.
Your business receives payment upfront when the job is done for a 3.9% fee, while Wisetack takes care of collecting monthly payments from the customer.
Learn more about integrating financing through ArcSite with Wisetack.
All loans are subject to credit approval. Your terms may vary. Wisetack loans are issued by Hatch Bank. For example, a $1,000 purchase could cost $45.18 a month for 24 months, based on a 7.9% APR. See additional terms at wisetack.com/faqs.